Category: Advertising

Friction : How Passion Brands Are Built in the Age of Digital Distribution

Friction

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Every industry around the globe is being completely disrupted. Stalwart…
How to Survive in the Jungle of Enterprise Architecture Framework : Creating or Choosing an Enterprise Architecture Framework

How to Survive in the Jungle of Enterprise Architecture Framework

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Several times in my Enterprise Architecture (EA) practice, people asked…
The Ultimate Marketing Plan : Target Your Audience! Get Out Your Message! Build Your Brand!

The Ultimate Marketing Plan

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Let's face it - the business world today is nothing…
Hey, Whipple, Squeeze This : The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This

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The classic guide to creating great advertising now covers all…
Successful Wine Marketing

Successful Wine Marketing

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This book reflects the work of wine marketing experts as…
My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

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Gain a lifetime of experience from the inventor of test…
The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Branding

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This marketing classic has been expanded to include new commentary,…
Ultimate Guide to Instagram for Business

Ultimate Guide to Instagram for Business

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SELL MORE WITH INSTAGRAM Are you ready to tap into…
Kate : The Kate Moss Book

Kate

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Created by Kate Moss herself, in collaboration with creative director…
The Art of the Pitch : Persuasion and Presentation Skills that Win Business

The Art of the Pitch

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Through an engaging and humorous narrative, Peter Coughter presents the…
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