Category: Behavioural Economics

52 Things We Wish Someone Had Told Us about Customer Analytics

52 Things We Wish Someone Had Told Us about Customer Analytics

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52 Things We Wish Someone Had Told Us About Customer…
Head in the Cloud : The Power of Knowledge in the Age of Google

Head in the Cloud

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What's the point of knowing anything when facts are so…
Happiness for All? : Unequal Hopes and Lives in Pursuit of the American Dream

Happiness for All?

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How the optimism gap between rich and poor is creating…
Beyond Good Company : Next Generation Corporate Citizenship

Beyond Good Company

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The authors have conducted extensive research into the role of…
Renaissance Nation : How the Pope's Children Rewrote the Rules for Ireland

Renaissance Nation

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In four decades, bookended by the Pope's visits to Ireland…
Misbehaving : The Making of Behavioral Economics

Misbehaving

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Richard H. Thaler has spent his career studying the radical…
The Basic Laws of Human Stupidity : The International Bestseller

The Basic Laws of Human Stupidity

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THE INTERNATIONAL BESTSELLER The five laws that confirm our worst…
Advanced Introduction to Consumer Behavior Analysis

Advanced Introduction to Consumer Behavior Analysis

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Elgar Advanced Introductions are stimulating and thoughtful introductions to major…
The Long Tail : Why the Future of Business Is Selling Less of More

The Long Tail

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The New York Times bestseller that introduced the business world…
Renaissance Nation : How the Pope's Children Rewrote the Rules for Ireland

Renaissance Nation

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Here David McWilliams presents the story of modern Ireland. Surveying…
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