Category: Market Research

Happiness for All? : Unequal Hopes and Lives in Pursuit of the American Dream

Happiness for All?

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How the optimism gap between rich and poor is creating…
Renaissance Nation : How the Pope's Children Rewrote the Rules for Ireland

Renaissance Nation

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In four decades, bookended by the Pope's visits to Ireland…
Misbehaving : The Making of Behavioral Economics

Misbehaving

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Richard H. Thaler has spent his career studying the radical…
Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift

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NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA…
The Theory of the Leisure Class

The Theory of the Leisure Class

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'Conspicuous consumption of valuable goods is a means of reputability…
Tableau For Dummies

Tableau For Dummies

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Make your data work for you! Tableau For Dummies brings…
Hooked : How to Build Habit-Forming Products

Hooked

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How do successful companies create products people can't put down?…
Marketing Analytics : A practical guide to real marketing science

Marketing Analytics

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Who is most likely to buy and what is the…
Possessed : Why We Want More Than We Need

Possessed

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How ownership came to control us - and what we…
The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Branding

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This marketing classic has been expanded to include new commentary,…
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