Category: Public Relations

Media Relations : Issues and Strategies

Media Relations

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Public relations and the media are in a time of…
Narrative and Numbers : The Value of Stories in Business

Narrative and Numbers

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How can a company that has never turned a profit…
Effective Crisis Communication : Moving From Crisis to Opportunity

Effective Crisis Communication

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In this fully updated Fourth Edition of Effective Crisis Communication,…
Inbound PR : The PR Agency's Manual to Transforming Your Business With Inbound

Inbound PR

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The digital era's new consumer demands a new approach to…
Lunch With The Wild Frontiers : A History of Britpop and Excess in 131/2 Chapters

Lunch With The Wild Frontiers

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Phill Savidge is widely credited as being the main instigator…
The Basics of Media Writing : A Strategic Approach

The Basics of Media Writing

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This research-driven, strategy-based media writing textbook digs deeply into how…
Trust Me I'm Lying : Confessions of a Media Manipulator

Trust Me I'm Lying

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Recently, fake news has become real news, making headlines as…
The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR

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The most updated edition yet of the benchmark guide to…
Events Management

Events Management

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Events Management is the must-have introductory text providing a complete…
Crystallizing Public Opinion

Crystallizing Public Opinion

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A seminal work on how public opinion is created and…
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