Category: Sales & Marketing

The Death of the Salesman and the Rise of the Trusted Financial Advisor

The Death of the Salesman and the Rise of the Trusted Financial Advisor

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As a salesperson, youve been taught to persuade, pitch products,…
Death of a Marketer : Modern Marketing's Troubled Past and a New Approach to Change the Future

Death of a Marketer

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Marketing is in critical condition. Hurled into the twenty-first century…
The Business of Fashion : Designing, Manufacturing, and Marketing

The Business of Fashion

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Revised to keep up with the quickly evolving landscape of…
White Papers For Dummies

White Papers For Dummies

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A fast and easy way to write winning white papers!…
Friction : How Passion Brands Are Built in the Age of Digital Distribution

Friction

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Every industry around the globe is being completely disrupted. Stalwart…
Supply Chain Management: Models, Applications, and Research Directions

Supply Chain Management: Models, Applications, and Research Directions

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This work brings together some of the most up to…
Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success

Games and Gamification in Market Research

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Games are the most engaging medium of all time: they…
Marketing That Works : How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Marketing That Works

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Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining…
It's Your Move : My Million Dollar Method For Taking Risks With Confidence And Succeeding At Work And Life

It's Your Move

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A Wall Street Journal Bestseller One of the stars of…
Introduction to Algorithmic Marketing : Artificial Intelligence for Marketing Operations

Introduction to Algorithmic Marketing

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Introduction to Algorithmic Marketing is a comprehensive guide to advanced…
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