Category: Behavioural Economics

Why Nudge? : The Politics of Libertarian Paternalism

Why Nudge?

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The bestselling author of Simpler offers a powerful, provocative, and…
Consumer Economics : Issues and Behaviors

Consumer Economics

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From identity theft to product recalls, from what we once…
The Next Billion Users : Digital Life Beyond the West

The Next Billion Users

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A digital anthropologist examines the online lives of millions of…
Customer Experience Management : How to Design, Integrate, Measure and Lead

Customer Experience Management

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We are passing through a paradigm shift and surviving in…
Scarcity : The True Cost of Not Having Enough

Scarcity

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Sendhil Mullainathan, the 'most interesting young economist in the world',…
Misbehaving : The Making of Behavioral Economics

Misbehaving

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Nobel laureate Richard H. Thaler has spent his career studying…
Exactly What to Say : For Real Estate Agents

Exactly What to Say

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The real estate industry desperately needs new tools and ideas…
Contagious : Why Things Catch on

Contagious

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The New York Times bestseller that explains why certain products…
What Women Want : The Science of Female Shopping

What Women Want

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The author of the hugely successful Why We Buy and…
Behavioral Law and Economics

Behavioral Law and Economics

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In the past few decades, economic analysis of law has…
Non-Obvious 2018 Edition : How To Predict Trends And Win The Future

Non-Obvious 2018 Edition

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Wall Street Journal Best Seller (2015 Edition) Gold Medal: Non-Fiction…
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