Category: Public Relations

Strategic Public Relations Management : Planning and Managing Effective Communication Campaigns

Strategic Public Relations Management

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Strategic Public Relations Management features an applied approach to evidence-based,…
The Contagious Commandments : Ten Steps to Brand Bravery

The Contagious Commandments

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Contagion may alarm doctors but marketers thrive on it. Some…
Crystallizing Public Opinion

Crystallizing Public Opinion

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A seminal work on how public opinion is created and…
Canadian Public Finance : Explaining Budgetary Institutions and the Budget Process in Canada

Canadian Public Finance

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Broken down into five sections explaining how public budgets are…
Computer-Mediated Communication in Personal Relationships

Computer-Mediated Communication in Personal Relationships

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This is the first collection of readings on computer-mediated communication…
Sport Public Relations

Sport Public Relations

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This title offers effective PR solutions. "Sport Public Relations: Managing…
Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media

Becoming a Public Relations Writer

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Becoming a Public Relations Writer is a comprehensive guide to…
The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR

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The international bestseller now in a new edition When it…
Faster, Higher, Farther : The Inside Story of the Volkswagen Scandal

Faster, Higher, Farther

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A shocking expose of Volkswagen's fraud by the New York…
Badass - Making Users Awesome

Badass – Making Users Awesome

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Imagine you're in a game with one objective: a bestselling…
Public Relations

Public Relations

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Publicist Edward L. Bernays offers here the kind of advice…
Content Marketing for PR : How to build brand visibility, influence and trust in today's social age

Content Marketing for PR

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Are you struggling to cut through the noise and convey…
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